Keg Wrap

Artwork Recomendations

Guidelines for producing print-ready artwork.

There are two types of digital images: vector images and raster images. Vector images are usually logos or line art graphics and can be enlarged or reduced in size without affecting the quality of the printed result.  Most commonly used images, including digital photographs (Jpeg being the most common file format), are raster images, which means that they are made up of a finite number of dots or pixels.  The quality of this type of image when it is printed varies depending on the size it is printed out at. For example, you might have a picture file which is 600 pixels by 300 pixels in size – and this will not change, no matter how much you enlarge or reduce the size of the picture on the page. So if you make the picture 2 inches wide by 1 inch high, it’s resolution will be 300 dots per inch (dpi). As a rule of thumb, this is the maximum size you can make this particular picture without starting to compromise its quality when it is printed. If you enlarge the picture to 4 inches wide by 2 inches high, its resolution will drop to 150 dpi, because you’ve got the same number of pixels spread over a greater area. This will impair the output quality when you print it.

For the purposes of our printed products, all your graphics should be a minimum of 300 dpi to print cleanly.

We prefer Adobe Illustrator files with all fonts outlined and imaged embedded.

Clear area of 1/16” from all die

lines and labels built with 1/8” bleed.